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FIND YOUR NEXT BEST CONVERSATION™

We understand why people behave the way they do and how to change that behavior using nudges. We humanize your data to let you deliver truly personalized interactions with every individual in your population.

We focus on the personal attitudinal drivers of an individual’s actions not their demographics. By extracting the key insights from data we can prescribe the most relevant and contextual interaction to drive action.

ATTITUDES MATTER

Human behavior is based on attitudes not demographics or psychographics. People don’t do things because of their gender or age but rather how they think. So why do we still force people into demographic buckets when it comes to understanding audiences?

Discourse Analytics models every individual in an audience as a dynamic, evolving, thinking human being.

Our patented, machine learning algorithms provide a simple and powerful way to bring scalable, cognitive science based personalization to the enterprise.

KEY ATTITUDES

MEASURABLE IMPACT

%

lift in product engagement

%

Improved identification of customer churn

million

%

accuracy in choice prediction

A major financial services institution observed a 37% improvement in product-customer matching.

A regional mortgage lender observed a 52% increase in customers flagged as potentially churning and Discourse Analytics provided personalized interventions to reengage borrowers before it was too late.

Millions of profiles stored in the Discourse Analytics data lake

The use of attitudinal profiles enabled 77% accuracy of choice predictions among active user base in a political social network

 

FOCUS

Financial Services

Consumers today are demanding a more personalized approach to banking. Banks, mortgage lenders, and financial advisors all need to understand their customers better and make accurate predictions about the relevant products and messages to engage customers at the right time. Our Consumer Activation Platform™ uses CRM integration, engagement widgets for web and mobile, and our proprietary data lake to enable banks to engage in a continuous two-way conversation with customers at scale.  In a completely secure environment, and without the need of any Personal Identifiable Information, Discourse Analytics can pinpoint the causal factors which drive customer relationships and enable banks to deploy hyper-personalized customer service and product marketing campaigns at scale.

Higher Education

Our Digital Counselor™ integrates with Learning Management Systems (LMS), Student Information Systems (SMS) and other learning channels such as digital readers at both the secondary and post-secondary levels, to implement effective and more nurturing interventions by focusing on the student voice. By focusing on the non-cognitive variables impacting education, the Digital Counselor™ delivers engagement strategies tailored to individual student’s academic capacity, learning style, problem solving, and ability to handle issues and challenges posed by their environments. This understanding is critical towards an understanding and improvement of targeted access. The platform treats each student as an individual to determine the “why” that drives the student, and devises intervention strategies based on “how” to enhance engagement to increase both access and success. Discourse Analytics can deliver high-powered prescriptive analytics to educational institutions without gaining access to any Personal Identifiable Information.

Healthcare

Discourse Analytics provides an integrated approach to understanding and tracking the attitudinal drivers of patients in order to treat them as consumers and drive behavioral change. Our solution pinpoints the attitudinal drivers which underlie patient behaviors around compliance to activate people based on the factors most compelling to them. Personalizing medical care is a complex endeavor but Discourse Analytics makes scalable healthcare personalization possible and without the need for sharing any Personal Identifiable Information. Discourse Analytics provides an integrated approach to understanding and tracking the attitudinal drivers of patients. Our software identifies the key insights that give healthcare providers the power to engage with individuals on a 1:1 basis at scale. Our Consumer Activation Platform™ includes healthcare CRM integration and engagement widgets for web and mobile that allows healthcare systems and providers to engage in a continuous two-way conversation with customers at scale.

HOW WE DO IT

CRM Integration

Chatbot

Data Lake

Discourse Analytics uses CRM data, direct audience engagement, and our proprietary data lake to build dynamic profiles around the key attitudinal drivers that compel people to think and interact in specific and unique ways. We marry those profiles to our intervention library so that our clients not only know more about their audience, but they know what to do next with them.

  • Bayesian inference model
  • No exchange of Personally Identifiable Information
  • Integration support for major CRM, CMS, SIS, and email marketing platforms
  • Can utilize existing data and does not require any new data capture
  • No data silos
  • 3.7 million anonymized profiles from banking, healthcare, education and political data sources in proprietary data lake
  • Four weeks from launch to actionable insights and high impact
  • Customizable API for chatbot/widget can be deployed into web, mobile and social for direct audience engagement
  • No data scientist required for implementation
  • Built on secure Microsoft Azure Cloud, SSAE Certified

WHO WE ARE

Team

Lou Aronson

Lou Aronson

Founder, CEO


Imran Gondal

Imran Gondal

Development Manager


Muhammad Ali Raza

Muhammad Ali Raza

Senior Software Engineer


Dr. Vijay Perincherry

Dr. Vijay Perincherry

Co-founder, CSO


Saad bin Shahid

Saad bin Shahid

Software Developer


Johnny Abedrabbo

Johnny Abedrabbo

Project Manager

Aasil Ahmad

Aasil Ahmad

Co-founder, Operations


Muhammad Shoaib Anjum

Muhammad Shoaib Anjum

Senior Software Engineer


Varun Kripananda

Varun Kripananda

Data analyst and researcher


Sid Smith

Sid Smith

Co-founder, VP Strategy


Muhammad Moeen-uddin

Muhammad Moeen-uddin

Software Developer


Jehshua Karunakaran

Jehshua Karunakaran

Healthcare Data Analyst


Advisors

Mark Perry

Mark Perry

Retired General Partner, NEA

Kahlil Byrd

Kahlil Byrd

Founder, FPPCO

David Roland

David Roland

Chief Venture Capital Officer at Ingram Content Group

Dave Baggett

Dave Baggett

Software entrepreneur. Founder of InkyMail, ITA

Allison Crean-Davis, Ph.D.

Allison Crean-Davis, Ph.D.

Advisor, Behavioral Science, Education


Bill Kelvie

Bill Kelvie

Advisor, Financial Services


Board

John Anzalone

John Anzalone

President, Anzalone Liszt Research

Dr. Vijay Perincherry

Dr. Vijay Perincherry

Co-founder, CSO

Bart Perkins

Bart Perkins

Former CIO, Yum! Brands

Lou Aronson

Lou Aronson

Founder, CEO

14 + 8 =

Global Headquarters

4929 Bethesda Ave
Suite 2
Bethesda, MD 20814