FIND OUT WHY YOUR CUSTOMERS LOVE YOU

CREATE ENGAGEMENT

Discourse Analytics uses predictive analytics to model customer attitudes and preferences about the products and services they love. We go beyond demographic data to build  bespoke, like-minded customer segments to enable targeted messaging at scale as well as hyper-targeted individual engagement.

Our algorithms harness data from CRM, social media, mobile interactions and engagement widgets to listen to customers through channels where they are already interacting.

The individual profiles and “why-based” clusters calibrate over time with each and every interaction providing a real-time understanding of what connects you to each individual customer in your audience.

START THE CONVERSATION

Our platform drives engaged conversations when and where your audience wants them to happen.

Discourse Analytics utilizes surveys, content consumption, social media and conversations to communicate with and listen to your audience through the channels where they voice their thoughts.

HOW WE DO IT

UNDERSTANDING ATTITUDES

 The choices people make are really linked to their attitudes.  Once we understand their attitudes, we can do a better job at connecting them with experiences that are truly meaningful to them.

CONSUMER ACTIVATION PLATFORM

Discourse Analytics provides an integrated approach to understanding and tracking the attitudinal drivers of every person in an audience. In the world of big data, our software identifies the key insights that give our customers the power to engage with their customers on a 1:1 basis at scale.

Every interaction with customers can provide new evidence of an attribute. The Discourse Analytics Consumer Activation Platform (CAP) enables our customers to turn these micro interactions into ongoing two-way conversation. Customer interactions in the form of transactions, online or mobile browsing, responses to survey questions and actions on social media can be used as evidence of an attitudinal dimension. The CAP identifies customers across multiple platforms, making the ongoing conversation seamless and continuous.

INSPIRE YOUR CUSTOMERS

The CAP offers three ways to inspire customers to engage based on the attitudes that are most compelling to them. First, we enable attitudinal targeting of customers at an individual level. A customer who is mostly concerned about price can be approached differently than someone who cares more about customer service and someone else who is motivated by innovation and creativity. Second, the CAP enables conversations at scale by building connections among like minded clusters in the audience. Finally the CAP provides valuable market intelligence about the key drivers in an audience. By understanding the broad contours of an audience’s key drivers brands can develop new products that evolve with changing customer interests and preferences.

INDUSTRIES

Financial Services

Consumers today are demanding a more personalized approach to banking. This means that financial services companies need to understand their customers even better and make accurate predictions about the relevant products and messages to engage customers are the right time. Our Consumer Activation Platform™ includes CRM integration as well as engagement widgets for web and mobile that allow banks to engage in a continuous two-way conversation with customers at scale.  In a completely secure environment, Discourse Analytics can pinpoint the causal factors which drive customer relationships and enable banks to deploy hyper-personalized customer service and product marketing campaigns at scale.

Higher Education

Discourse Analytics is helping post-secondary educational institutions deploy scalable approaches to enhance student success rates. Our approach goes beyond traditional intervention frameworks by looking beyond disparate data points and atomized views of the student. Rather, we identify the causal factors that motivate each student to attend college in order to develop an intervention framework that addresses underlying student needs and aspirations.

Digital Media

Discourse Analytics uses the power of personalization and predictive analytics to give Digital Media companies a data-driven advantage by humanizing data and insights. Our Consumer Activation Platform™ facilitates contextually relevant two-way conversations at scale between the broadcasters and the content-consuming viewers. The data enables the channel to establish a connection with its audience based on the key interests, preferences and behavior that drive the relationship, creating limitless possibilities for cross-platform personalized content offerings, enhanced product development and innovative marketing opportunities.

Sports and Entertainment

Fan centricity defines sports entertainment. Creating experiences that capture WHY fans engage with games, players and teams is far more important than simply trying to learn more about their demographics or social networks.  Understanding the key drivers of engagement means going beyond standard marketing metrics to build a holistic picture that considers emotional drivers, behavioral preferences, transactions as well as demographics. Discourse Analytics’ provides the tools to better understand, engage and connect with your fans to turn them into customers. Our Consumer Activation Platform™ enables contextually relevant personalized two-way conversations at scale. The individualized engagement integrates across all on-line channels to unlock untapped value in the fan relationship. Fan engagement strategies can be deployed across all channels from email to social to in-venue marketing, hyper-targeted to each individual fan.

CASE STUDIES and WHITE PAPERS

Activation White Paper

Activating a community requires a deep understanding of what drives individual choices. This paper describes how the CAP helps organizations to engage with their customers and motivate them into action, one person at a time.

Churn Reduction White Paper

Understanding the customer is the essential component to reducing churn. Customer understanding results from listening to the customer and assimilating that information to gain insights on what those customers value most and what their needs are.

Digital Media

Discourse Analytics modeled the online audience at TheGrio.com and discovered unlikely clusters of interests and preferences.

Lifestyle Brand

Discourse Analytics deployed our Community Activation Platform to help the NowU improve its content strategy to drive online engagement and subscriptions.

Who We Are

Lou Aronson

Lou Aronson

Founder, CEO

Dr. Vijay Perincherry

Dr. Vijay Perincherry

Co-founder, CSO

Aasil Ahmad

Aasil Ahmad

Co-founder, Operations

Sid Smith

Sid Smith

Co-founder, VP Strategy

Imran Gondal

Imran Gondal

Development Manager

Bart Perkins

Bart Perkins

Board Member

Former CIO Yum! Brands

Mark Perry

Mark Perry

Retired General Partner, NEA

David Roland

David Roland

Chief Venture Capital Officer at Ingram Content Group

Kahlil Byrd

Kahlil Byrd

Founder, FPPCO

John Anzalone

John Anzalone

Board Member

President Anzalone Liszt Research

Dave Baggett

Dave Baggett

Software entrepreneur. Founder of InkyMail, ITA


To schedule a demo or to ask us any questions about Discourse Analytics and our software please send us an email or call us at 202-505-1043.

Contact us

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