What is it about you or your product, campaign or property that compels them to participate?
We uncover why your customers relate to and engage with you.
Correlation does not equal causation. A person is more than their demographic data, after all. We don’t think a certain way because of who we are; our thoughts and preferences drive us and how we act.
Every transaction with a customer commences a conversation. Engage with your clients based on what compels them to come to you and you will find yourself having the kinds of customer relationships that grow your business and deepen brand loyalty.
Engage Your Individual.
Our platform drives engaged conversations when and where your audience wants them to happen.
Discourse Analytics utilizes surveys, content consumption, social media and conversations to communicate with and listen to your audience through the channels where they voice their thoughts.
Using low-volume yet highly predictive interactions, we model, extrapolate and predict the best ways to provoke further engagement with your clients. We build bespoke like-minded customer segments for targeted messaging. What’s more, the individual profiles and “why-based” clusters continue to calibrate over time with each and every interaction to provide a real-time understanding of your messaging impact.
Where they are,
when they are.
We listen to what your specific customers are saying and note what they’re doing individually to build profiles that become more powerful and actionable over time. We are the knowledge layer that improves your Social CRM by pulling people to you, not pushing messages to them.
Discourse Analytics brings immediate impact by leveraging and empowering your data and your relationships. We have been modeling audiences since 2011 and you can see it in operation at our sister site, VOTIFI.
We can integrate with existing–CRM, CMS, membership management, etc.—to analyze the information your customers are already providing. The system is API-driven and easy to deploy.
Big data is not the best data. Our proprietary algorithm and analytics platform breaks down your existing customer data according to activating triggers to give you Smart Data. Why are they engaging? What is compelling them to buy? What provokes them to talk about you? The customer segments we provide drive enhanced ROI because they are tied to the optimized channel and trigger for the individual you are seeking to activate.
Discourse Analytics deployed our Community Activation Platform to help the Environmental Working Group optimize its email list to increase activism by 6% and boost its fundraising base.
Discourse Analytics helped the host committee of the 2012 Democratic National Convention in Charlotte to improve its fundraising and encourage more potential supporters to attend the event.
Bigger Data ≠ Better Data
Lou is the CEO and founder of Discourse Analytics. Lou has always used non-traditional approaches and disciplines to problem-solving. A believer in the power of disruptive technology and start-up innovation, he started the company in order to facilitate enhanced communication between campaigns and their audiences–be it on mobile, television or the web. He embraces Albert Einstein’s great quotation, “We cannot solve today’s problems using the same kind of thinking we used when we created them.”
Vijay is the Chief Science Officer of the company and a co-founder. Ever since receiving his PhD in applied mathematics, Vijay has spent his career segmenting audiences and architecting complex data warehouses. He has applied mathematics in retail, transportation, politics and education to better measure and understand audience patterns while predicting their behavior.
Sid is a co-founder and Vice President of Strategy. With Discourse Analytics, he sees the power of mobile connectivity to bring together individuals and groups based on their similarities and drivers, not just who they are or what they look like. Sid brings over 20 years of experience in the law, politics and venture capital to the company.
Aasil is a co-founder of the company. He has worked in mobile, tech, consulting and politics both here and abroad since graduating from the Georgetown School of Foreign Service. Mobile disruption and the search for the right platform to find people’s voices and enable enhanced engagement and activation drive his daily existence.
Brian works in analytics and data reporting, and studied economics and political science at the University of California, Davis. He has previously worked in public opinion research, marketing and sales, and is ardently devoted to workflow optimization.
Mark has been in and around technology, the companies that drive it and the groups that fund it for over 30 years. By serving as an advisor to Discourse Analytics, he hopes to see the disruptive power of mobile and audience segmentation on how businesses grow and adapt.
John Anzalone, founder of Anzalone-Liszt-Grove Research is a 20 year veteran of the polling, research, messaging and strategic communications world. For the better part of his career John has helped candidates, associations and corporations tap into the pulse of their audiences and constituents. He’s so good at what he does that the Washington Post called him one of the “hottest” pollsters in the nation. John has always sought to find the “next thing” as technology can advance his field and joined the Board of Discourse Analytics because of its approach to data capture, audience modeling and segmentation.
Maurice has always viewed data and mobile as the optimal means of finding out why people behave certain ways. He helps Discourse Analytics identify engagement strategies across social media and mobile to maximize our predictive insights engine.
Jay is a consumer packaged goods entrepreneur. Jay asked to come on as an advisor to Discourse Analytics as it furthered his quest to better understand the consumer and how to engage in one-on-one conversations at scale.
Kahlil was the president of Students First and was the CEO of AmericansElect. He is an expert at building and managing large, disruptive organizations. More than anything else Kahlil is passionate about creative and disruptive ideas, people and companies.
We’re proud to be a part of the B7 network – a class of visionary companies hoping to become the future of the Washington DC technology ecosystem.
We’re always interested to hear from individuals who would like to work with us. Check here for openings.