Discourse Analytics (DA) is the market leader in the use of AI to improve student progression, retention and success and does not use demographic data, personally-identifiable information (PII), or proxy data (e.g. ZIP Code) making it the most bias-free and DEI-compliant solution in the market.

DA enhances existing AI applications by improving and scaling personalization efforts by aligning its prescriptive nudges to the problem being targeted and mindset of the student for improved targeting and activation. The DA platform ingests behavioral signals from a variety of campus systems and uses them as evidence of a student’s attitudinal dimension (e.g. growth vs. fixed mindset, high or low resilience, etc.) to build a profile that can align to other think-alike students seen by the platform to then create nudges that tie to profile and problem to create more authentic conversations. These insights are surfaced for either manual or automated action by advising staff. This allows one to drive improved outcomes and reshape the landscape, not just advance progression.

Our clients include K-12 academic institutions, higher education institutions, financial services, and institutions working on workforce enablement, and corporate training.

our team

Lou Aronson


Lou comes from a background of 20+ years legal, corporate, strategic and problem solving experience in Education, Casinos, Private Equity, and Venture Capital.  His focus and passion is on applying predictive and prescriptive analytics to improve outcomes. 


Vijay Perincherry

Chief Data Officer /

Vijay is an Applied Mathematician who specializes in behavioral and cognitive analysis and their applications to the design of learning systems.  He holds two patents – one for a method of profiling consumer attitudes from behaviors and the one for a method of developing adaptive algorithm to improve process efficiency.


Imran Gondal

Director of

Imran has over 20+ years of data, development, engineering, CRM and SaaS software experience specializing in the use of AI/ML in the education space.

Niti Nguansiri

Director of
Customer Success

Niti comes from a background of 20+ years of SaaS project and product management experience across industry verticals. With his extensive experience working with clients and projects that range from departmental rollouts to global enterprise implementations, you will be in good hands.

Board of Directors

Key Advisors

Vijay Perincherry

Co-Founder & Chief Data Science Officer, Discourse Analytics

Stu Porter

Founder & Managing Director, Denham Capital

Bart Perkins

Managing Director, Leverage Partners, CIO – Yum Brands

Margo Day

Fmr. VP US Education, Microsoft


Mark Perry

Retired General Partner, New Enterprise Associates