Financial Services - Discourse Analytics

67%+

of customers want personalized banking advice and services.

73%

of financial institutions cite lack of personnel as a barrier to offering personalized services

95%+

of mortgage leads aren’t converted to a loan.

Building Lasting Relationships between Financial Institutions & Customers

The Financial Services industry faces a litany of challenges in understanding and focusing on their customers’ needs. By focusing purely on demographics and credit scores, those companies miss the underlying attitudes that drive a large number of the decisions made around which products are right for them and their families.

Discourse Analytics exposes the attitudes that motivate so many of the decisions borrowers and customers make so that the financial services institutions can put the right products and right messages in front of those consumers.

Market Validated Proof Points

Mortgage Portfolio Churn Reduction

Many mortgage servicing organizations are afraid to reach out to their borrowers in case refinancing should drive their borrower elsewhere. Working with a top-50 bank’s mortgage portfolio, we reduced churn by more than 22% through personalized content and messaging.

Financial Services Cross-Sell

Diversified consumer financial services companies have a complex view of their customers, but can benefit from personalized conversations with them. Predicting the appropriate product to cross-sell for a top-10 financial institution, Discourse Analytics improved cross-sell adoption on average 34%.