Higher Education - Discourse Analytics


of 2030 jobs don’t exist yet.


of university students want personalized services.


of dropouts do so based on inability to pay.

Improving Student Outcomes by Addressing the Challenges in Higher Education

Now more than ever academic institutions are weathering the perfect storm of shifting demographics, increased student demands, financial and revenue pressure and challenges at each step of the student funnel/journey. Pay for performance and related reporting and accountability issues only serve to heighten the challenges. Whether the school is trying to improve its admission funnel, student understanding and engagement or drive increased donations schools are being forced to confront how to use it’s data more effectively to improve ROI at each step of this cycle.

Discourse Analytics works with schools to improve the admissions process, reduce summer melt that puts multiple years of tuition at risk, targeting interventions by counselors and advisors, and putting students on a career path that works for them

Engaging with Students from Admissions to Alumni

Digital Counselor Overview

98% of students want their colleges and universities to leverage information about them in order to improve their services.

Discourse Analytics works with institutions to consume anonymized data about students from across campus and online in order to build attitudinal profiles that can be used to facilitate student outcomes.

  • Event tracking

    Digital CounselorTM platform ingests data from everywhere (forms, software applications, human notes) and makes them available to the signal mapping process

  • Signal Mapping

    New data is interrogated for additional signals and used as input to update the current view of each student

  • Student Profiles

    Digital CounselorTM keeps a constantly updated view of student attitudes, and ensures each new data point is included to maximize effectiveness.

  • Event-Driven Targeting

    As Student Profiles and statuses within their academic paths are updated, Digital CounselorTM recommends content and messaging to drive performance

  • Multi-Channel Delivery

    Digital CounselorTM connects with your existing CRM channels to ensure students receive the institution’s nudges when and where they are spending time

Education Case Studies