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Why Behavioral Data is Better Than Demographic Data

Data is essential to understanding today’s learner. What type of data is used is equally important.   Education has made the shift...

Mindset Matters Most

Today’s consumers demand personalization, and learners are no different. Most schools and colleges often rely on demographic data to deliver personalization,...

New Gartner Report Shows Discourse Analytics’ Place in the Data-Driven Academy

New Gartner Report Shows Discourse Analytics’ Place in the Data-Driven Academy Discourse Analytics’ technology Gartner’s recent report “Top 10 Strategic Technologies Impacting...

Discourse Analytics partners with Boys & Girls Clubs of Metropolitan Baltimore, Microsoft, Boys & Girls Clubs of America, KPMG, and eCare Vault

Discourse Analytics is excited to share this news and the announcement from Governor Hogan of Maryland of this transformative public and private partnership...

The New At-risk Student: 4-steps to Nudge Attitudes towards COVID-19 Compliance

Higher ed institutions are moving towards on-campus instruction this fall through a hybrid of face-to-face and on-line offerings. Institutional leadership must...

Gartner stresses value of Higher Ed Nudge Tech: 6 recommendations

Nudge Tech is prominent on the list and defined as: “a collection of technologies that work together to achieve timely, personalized interaction...

Will they Deposit? Mindsets, May 1st and Melt

As mentioned in our previous blog, Private U, a regional private university in the Mid Atlantic, is navigating the challenges in recruiting its...

Will they show up? Fighting pandemic summer melt by engaging attitudes

First, the point of this blog series isn’t to confirm the extraordinary challenges universities face in enrolling the Fall 2020 class....

Financial Services’ Missing link: Personalization at Scale and Mindsets

My father has always had a “bank manager,” his main point of contact for financial services—mortgages, pensions, personal and corporate bank...

Three Questions to Vet AI Vendors

One of the striking things about Artificial Intelligence (AI) is its seemingly unlimited potential–it can be applied to an array of...